Zero to Shelfwith Landon McKinnis The Shelf-Ready Sprint

Have an idea for a product? Find out if it will sell.

Write your idea down like you would on a napkin. In about a minute you get an honest read: who wants it, what it costs to make, the risks, and your first three moves.

  • Built by Landon McKinnis, patented inventor who won deal offers from two Sharks on Shark Tank
  • He took his own product from a sketch to major retailers
  • Free. No credit card. We never sell your idea.

Will my idea sell?

Two or three sentences is plenty.

Don't share anything you need to keep secret. Describe what your product does, not how it's built. Your idea is sent to an AI service (Anthropic) to write your scan. The free scan isn't covered by an NDA and doesn't create a confidential relationship. You keep all rights to your idea. If you plan to patent it, talk to a patent attorney before sharing details anywhere, including here.

Business education, not legal advice. Landon is not a patent attorney or agent. Nothing here says whether your idea can be patented or whether it infringes someone else's patent.

LMLandon McKinnis

I've been where you are.

My idea started on a napkin too. I patented it, built it, pitched it on Shark Tank, and got it onto the shelves of major retailers. Most inventors never get past the napkin, and it's not because their ideas are bad. Nobody shows them the next step. That's what Zero to Shelf is for.

The Founding Shelf-Ready Sprint

30 days, for first-time inventors

Thirty days of hands-on coaching to take your idea from the napkin to a buyer-ready pitch, with me walking you through every step. You finish by pitching live on Pitch Day.

  • Week 1: Prove it. Is there a buyer, and what would they pay?
  • Week 2: Protect and plan. What to ask a patent attorney before you show anyone, and what it costs to make.
  • Week 3: Build it. Your first prototype and your first real feedback.
  • Week 4: Pitch it. Your one-page pitch, then a practice pitch and live feedback on Pitch Day. Pitch Day is training. No investment, license, or retail deal is offered or arranged.

Everything you get

  • Your 48-Hour Head Start. I personally review your idea scan within 48 hours of joining, so you start with momentum, not homework.
  • Four live coaching weeks with me, plus every template you need to do each step.
  • The Copycat Shield. The questions to ask a patent attorney before you show anyone, so you don't share too soon.
  • The Buyer Pitch Teardown. I go through your one-page pitch line by line before you take it anywhere.
  • Pitch Day Pass. Your seat to practice your pitch live and get real feedback.
  • The Shelf-Ready Promise. Do the work and you're not left behind. You keep coming back free until you're buyer-ready.

Results depend on your idea and your work. We don't guarantee sales, retail placement, a patent, licensing, or investment.

$497 USD, founding seat

First cohort starts December 1. 10 founding seats. Doors close November 24 at 11:59 p.m. Central.

Or 2 monthly payments of $259 USD ($518 total). Your card is charged today and again in 30 days, then billing stops. Nothing renews.

The Shelf-Ready Promise: show up to every session and do every week's work. If you don't have a buyer-ready pitch by Day 30, I keep coaching you free in the next Sprint until you do.

Terms

Zero to Shelf is a business education and coaching program run by Proofline Holdings LLC, Kenosha, Wisconsin. By buying, you agree to these terms.